WEBSITE SPEED & USER EXPERIENCE

Provide a Fast and Enjoyable Website Experience

The Website Speed & User Experience Guide

Overview

Website speed is the amount of time it takes for a web page to load. The faster a web page loads, the better the user experience.

User experience (UX) is the overall experience of a person using a particular product or service. It encompasses all aspects of the user’s interaction with the product, including the user’s emotional response and perceptions. User experience is important because it helps to ensure that users have a positive experience when using a website or app.

Statistics

• According to a 2019 study by Google, the average load time for a mobile landing page is 15 seconds. The study also found that 53% of mobile users will leave a page if it takes longer than three seconds to load.
• The average internet user has a attention span of 8 seconds.
• A one-second delay in page response can result in a 7% reduction in conversions.
• According to a 2019 study by Adobe, 92% of respondents said that the overall quality of their online experiences was very important to them. In addition, 80% of respondents said that they would not return to a website if they had a bad experience.

Why is Website Speed Important on Mobile?

Mobile users are often on the go and don’t have time to wait for slow-loading websites. This is why it’s important to have a fast loading time, as it ensures that mobile users can access the content they need without having to wait.

In addition, slow-loading websites can lead to high bounce rates, which means that users are more likely to leave the site without viewing any content. This is why it’s important to have a fast loading time, as it helps to keep users on the site longer. conclusion, website speed is important for both the user experience and SEO. There are many ways to improve website speed, and doing so can have a positive impact on your bottom line.

What Impacts Website Speed?

Images

Images can impact website speed in a number of ways. Large images can take longer to load, which can slow down the entire website. In addition, if images are not properly optimized, they can also take up a lot of space and cause the website to load slowly.

Plugins and Apps

Plugins and apps can affect website speed in a number of ways. If they are not properly optimized, they can slow down the website. In addition, if there are too many plugins or apps running on the site, it can also cause the website to load slowly.

Video Streaming and Auto-play

Video streaming and auto-play can affect website speed in a number of ways. If the videos are not properly optimized, they can take up a lot of bandwidth and slow down the website. In addition, if there are too many videos on the site, it can also cause the website to load slowly.

Why is User Experience Important?

A good user experience (UX) can help to keep users coming back, as well as encourage them to recommend the site to others. In addition, good UX can also help to improve conversion rates, as users are more likely to buy products or services from websites that offer a good user experience.

What Impacts User Experience?

Layout

The layout of a website can have a big impact on the user experience. A well-designed layout can help to make it easy for users to find what they are looking for, while a poorly designed layout can make it difficult to navigate the site.

Design

The design of a website can also have an impact on the user experience. A well-designed website will be visually appealing and easy to use, while a poorly designed website will be difficult to use and may not look as good.

Content

The content on a website should be well-written and relevant to the user. If the content is not well-written or relevant, it can impact the user experience.

Load Time

The load time of a website can also impact the user experience. If a website takes too long to load, users may get impatient and leave the site.

UI versus UX

The terms UI and UX are often used interchangeably, but there is a difference between the two. UI stands for “user interface” and refers to the look and feel of a website or app. UX stands for “user experience” and refers to how easy it is to use a website or app.

In other words, UI is about how a website or app looks, while UX is about how it works. Both are important for creating a good user experience.

How Can You Improve Your Website’s UI and UX?

The user experience is a key ranking factor for Google, so it’s important to make sure that your website is designed with the user in mind. There are many ways to improve your website’s UI and UX. Here are some tips:

Keep it Simple

When it comes to UI and UX, less is more. You want to make sure that your website or app is easy to use and navigate so users can find the information they are looking for. This means using clear and concise text, as well as keeping the design simple.

Use Images and Videos Sparingly

Images and videos can be a great way to improve your website’s UI, but you need to use them sparingly. Too many images or videos can make your site look cluttered and can also slow down the loading time.

Make Sure Your Site is Mobile-Friendly

More and more people are using their mobile devices to access the internet, so it’s important to make sure your website is mobile-friendly. This means having a responsive design that looks good on all screen sizes.

Use White Space Wisely

White space is the empty space on a page. It can be used to break up text and images, and make your website or app look more visually appealing. However, you need to use white space wisely, as too much of it can make your site look empty and unfinished.

Pay Attention to Detail

The little things matter when it comes to UI and UX. From the color scheme to the typography, everything should be well-thought-out and consistent. Paying attention to detail will give your site a more polished and professional look.

Test, Test, Test

Once you’ve made changes to your website or app, it’s important to test them out to see how they impact the user experience. Try using different browsers and devices, and get feedback from friends and family. This will help you to identify any areas that need improvement.

Mobile First Indexing

Mobile first indexing is the process of indexing websites based on their mobile versions first. This is in contrast to the traditional method of indexing websites based on their desktop versions.

Google has been moving towards mobile first indexing over the past few years, and it is now the default for all new websites. This means that if you want your website to be properly indexed by Google, you need to make sure that your mobile version is up to par.

What are the Benefits of Mobile First Indexing?

There are many benefits to using mobile first indexing, including rankings, increasing traffic, and higher conversions.

Ranking

Mobile-friendly websites tend to rank higher in search results than non-mobile friendly websites.
More traffic. More and more people are using their mobile devices to access the internet. By using mobile first indexing, you can make sure that your website is accessible to these users.

Higher conversions

Mobile users are more likely to convert than desktop users. This means that if you want to increase your conversion rate, you need to make sure that your website is optimised for mobile devices.

What Does This Mean for SEO?

If you want your website to be properly indexed by Google, you need to make sure that it is optimised for mobile devices. This means having a responsive design, fast loading times, and an easy-to-use interface. Improving the speed and user experience of your website can also improve your organic search results, as it will make your site more likely to rank higher in the search results.

Conclusion

Creating a website that is both fast loading and has a good user experience helps keep users on the site longer, as well as improve conversion rates. In addition, it can also help to improve SEO. Improve website speed and user experience can ultimately have a positive impact on your business.

Authored by: Tony Pallotta

As the owner of Up Early Designs, Tony Pallotta is well versed on all things digital.

From SEO to design, speed, security, maintenance, and more you name it, Tony has done it. But nothing happens overnight. Tony has been in the digital world going all the way back to dial up internet. But what really separates Tony from the competition is he has already owned a brick and mortar retail store in Boston for 12 years.

So he brings a truly fresh perspective to all of the projects he works on.

To learn more about Tony and Up Early Designs, please visit our About page.