Website Speed

Up Early Designs

There a lot of factors that will improve your website speed. But before we dig into a truly interesting topic and setting aside sarcasm, let’s ask one basic question.

Does Website Speed Matter?

Yes. Yes it does. Here’s an example of how speed has been quantified in the eyes of Amazon. A one hundred millisecond (one tenth of a second) delay results in a 1% reduction in sales for them.

Seems hard to imagine. But speed is a vital metric in regards to websites.  Akami reports that 75% of online shoppers that experience a slow website will not buy from that site.

Ask Yourself This

Do you like to wait while a website loads? My answer is, it depends. If I know what I want and the site is more a commodity then I hate to wait. By commodity I mean I can buy or get my answer from a number of sites.

But if it’s a site that I really need to visit then I’m a bit more patient. I’d imagine the same is true for many.

As a business owner if you are in a commodity related industry, then speed is critical. That’s not to say all others can ignore their website speed. They cannot.

So How Fast Is Your Site

Great question. And the answer is easy to find. You can visit Google’s page speed insights tool, enter your URL or any URL for that matter. And in a few seconds you’ll have a speed grade for both mobile and desktop sites.

You’ll find a lot of areas they recommend to increase speed. Some more technical than others such as inline JS or reducing CSS files, etc. But for those less technically savvy. And interested in the biggest bang for your buck (which is free by the way) I have great news.

And The Answer Is

Website speed is often most increased by reducing your image sizes. You’ll be surprised at how much time is wasted transferring a “ginormous” image. What’s more surprising is you never even use much of the image you just wasted time loading.

Whether it is the resolution of the image or overall size of the image, many sites are likely wasting a lot of time and resources. And worse?  Needlessly frustrating visitors.

There are tools to “crunch” or “adjust” these images all over the web. Or if you need help, contact us.

The Bottom Line

Whatever you do, check out the speed of your site. Address those one or two big issues and then check the speed again. You’ll likely be shocked twice.

First at the lack of speed your site offers. And lastly at just how fast your site improved after a few adjustments.