You Only Have 8 Seconds

Up Early Designs

Eight seconds is not a lot of time. I mean what can you do in eight seconds? Well you better think quick. Why?  Because eight seconds is all you have to capture the attention of the average visitor to your website.

Yes, only eight seconds. Before we panic, and scramble for ideas, let’s take a look at the data.

According to Interactive Marketing Inc. (article found here) the average visitor to a website leaves within eight seconds. That’s an average so some leave sooner, while others stay longer. But at an eight second average, those staying longer are not staying much longer.

Below are some other interesting metrics courtesy of Kissmetrics (article found here).

  1. Approximately 96% of visitors that come to your website are not ready to buy.
  2. The more landing pages you have, the more leads you are likely to get.
  3. Product videos can increase purchases of the product by 144%.
  4. A 1 second delay in your site speed can result in a 7% reduction in conversions.

Designing a website is more than just picking a nice looking template, adding some photos and going live. It requires that a clear message be incorporated into the design. A message that is articulate, compelling and on point.

To do that, businesses  must truly understand why someone will buy their product or service. What differentiates them from the countless choices customers have. Why should someone buy from me is a question that should be asked every day. And if your answer does not roll out immediately, then you have more work to do.

That’s one reason clean, articulate content is so critical. Less is more. In a world where everyone is doing too much too fast, your message must be clear.  There  must be a compelling call to action.

Conclusion

It is a very competitive world. Information is flowing faster today than ever. If you cannot provide a compelling reason to buy your product or service then you will lose. It’s really that simple.

Eight seconds is not much time to capture someone’s attention. Though the challenge is difficult, it is critical that you find an answer.

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