Mobile Web Design

Up Early Designs

A responsive site is just part of the definition of mobile web design. By responsive, it means a website adjusts to both the size of the browser and the device. Broken down further it means a website looks really good on the smallest of phones to the largest of desktops. And of course, anything in between.

To accomplish this, your device (computer or mobile for example) must first “query” or see how the visitor is accessing the site. That is the first step in knowing how to present your site to the visitor. But this can change during their visit. They may decide to change the size of their screen for example. A responsive design therefore will adjust to that as well.

But mobile web design goes even further. The beauty of mobile (i.e. touch) is the ability to interact with a site on a more personal, deeper, interactive level. The visitor can now invokeĀ another sense. Rather than site and sound they have touch. Granted they can’t feel the softness of a fabric for example, but they are employing another sense. It makes the experience more personal.

But only if you incorporate those features. A responsive design does not mean your site is fully interactive. Those touch features need to be added. Not just because they are nice. But because your visitors, your customers are demanding it.

Customers want to maximize their online experience. Especially millennials. Enabling the features that come with mobile devices is critical to meeting their needs.

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