It may sound hard to believe, but there are more mobile phones in the world than toothbrushes. And there are more millennials than baby boomers. And since millennials love their phones, it’s safe to say trends are changing. So it’s important to understand millennials and mobile.
Since both are growing, these trends are changing fast. And one such trend is how millennials use their phones to shop at retail.
The following article (excerpts below), courtesy of www.MobileBusinessInsights.com highlights some of these trends. The full article is found here (http://mobilebusinessinsights.com/2016/11/how-millennials-are-using-mobile-for-retail-shopping)
“Mobile commerce (sometimes called m-commerce) has been on a steady rise and is expected to make up 45 percent of the total US e-commerce market by 2020, according to Business Insider. More shoppers today are using mobile devices than in the past, both for direct purchasing and for assisting with a purchase.”
“Millennials are also becoming a more significant group of spenders in the retail economy. According to research from Accenture, millennials’ spending in the US will represent 30 percent of total retail sales by 2020. Retailers would be wise to pay attention to this target market’s shopping habits.”
“Here are three ways millennials are using their mobile devices for retail shopping today:”
1. To make a mobile purchase
2. To research products found in stores
3. To find coupons for use in a retail location