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Misunderstanding SEO
Misunderstanding SEO is one of the great tragedies of our day. Ok, maybe not a great tragedy in the true sense of the word, but a tragedy nonetheless. Why you ask? Let me explain. Misunderstanding SEO Ask one hundred people what SEO is about and the majority will say...
Personalize Your Website
Personalize your website and make it more dynamic. More lively. More welcoming. Who hasn't visited a website a few times and found the same old presentation. Nothing changes. Content doesn't change. Images do not change. Nothing. Just the same presentation over and...
Rich Snippets
Rich snippets is not some guy you went to school with. Nor something you likely ever heard of. How do I know? Because less than 1% of websites use this type of SEO. Rich Snippets So what exactly are rich snippets? They are a mark up language. Schema that is inserted...
Search Terminology
Google gave birth to an entirely new language, search terminology. Did you ever wonder what bot, crawl or index meant but were afraid to ask? Well fear no longer. Over the next few hundred words you will become fluent in "Google-Speak." Search Terminology Before we...
Research Tools
Research tools have become a key component in many modern day marketing strategies. Which is insanely odd to think and even odder to type. How, could one claim that a market strategy should include research tools? That makes zero sense. I mean marketing is about...
Automated Relationship Building
Automated relationship building is a phrase I would use to describe the beginning stages of relationships in a digital world. It's based on the premise that times have changed. That often our initial and early phase of any business relationship is digital. Automated...
What Does SEO Mean
What does SEO mean is a very popular topic in search. A bit ironic in a way. But it speaks to the reality that SEO is a subject few truly understand. And yet a subject that is so important. What Does SEO Mean When people enter that term in search, are they trying to...
The Growth Of Digital
The growth of digital in our lives is both amazing and fascinating. A watershed moment in our lives if you will. It was just 2000 when the concept of e-commerce was starting to take hold. At the time I owned my retail store and received a visit from my largest...