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Fresh Content

Fresh Content

Fresh content is important. Simple statement. But it is. Yet don't think of content purely in the traditional sense. By that I mean when someone mentions content in the context of a website, most would think of a blog post or some other written type of article....

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Click Through Rates

Click Through Rates

When it comes to improving website traffic, click through rates are something you cannot overlook. Yet many do. Many website owners focus on traffic, yet overlook one simple thing. One simple reality. That just because your website appears in search, does not mean...

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Writing Quality Posts

Writing Quality Posts

Writing quality posts is not limited to those who have blogs. Though, and it's unfortunate, many website owners see little value in articles published on their site. And for those who do see value, they may not see the true value. For more on what I mean, please read...

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Structured Data

Structured Data

There's a really cool and really simple tool offered by Google, structured data. It essentially allows website owners to better communicate the "structure" of their "data" on a website. Why? So Google can better understand how your site data is to be read. And more...

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Tracking User Behavior

Tracking User Behavior

Tracking user behavior sounds like something the NSA would do.  Your smart TV is off and yet big brother is watching you. Sounds far fetched but apparently that is true. And what is also true is the ease at which all of our website activity can be tracked, monitored,...

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Conversion Rates

Conversion Rates

Conversion rates are not an overly complicated metric. If one hundred people visit your website and two make a purchase, your conversion rate is 2%.  Simple math right? To drive sales, signups, whatever you are selling either increase conversion rates or overall...

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Website Security

Website Security

Website security should be at the top of everyone's to do list with the recent ransomware attack. Been hiding under a rock? Then please, read about it. Ransomware is a form of extortion. Digital extortion. Your website is essentially hacked and after a ransom (in...

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Measurements Drive Behaviors

Measurements Drive Behaviors

Measurements drive behaviors was one of my more favorite Jack Welch "isms" during my General Electric corporate days. If GE were to measure employees purely on how many refrigerators they made each day, do you think quality would suffer? Perhaps a bad example. Because...

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