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What Is SEO

What Is SEO

What is SEO?  It's way more than an acronym for search engine optimization. And certainly more than making a few "tweaks" so you populate higher in search. SEO is a lot of things. It's also very misunderstood. And for good reason. It's a topic that expands and evolves...

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Programming For Kids

Programming For Kids

Programming for kids is a club we started at our daughter's school, Challenge To Excellence in Parker, CO. We teach the course once a week and absolutely love it. It's become one of the highlights of our week. An insanely fulfilling activity. Programming For Kids...

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Is My Website Secure

Is My Website Secure

Is my website secure? Good question. Mine personally? Yes, I believe. At least I've done as many steps as possible to improve my overall security. You? What protocols have you followed? What steps have you taken to reduce the chance of someone hacking your site?...

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Converting Website Visitors

Converting Website Visitors

Converting website visitors is the goal. Plain and simple. Unless of course your site is a hobby. Where you sell nothing. Raise no funds for charity, etc. But if you are like the other 99.99% of website owners, your goal is to convert visitors into sales. Which is why...

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Keyword Research

Keyword Research

Today's topic is keyword research as it relates to search. Something we've been discussing a lot lately. Why? Because SEO is so important. And yet so misunderstood. Sure the basics of SEO, like what it stands for are known.  Or that SEO is a tool to improve search...

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Content Marketing

Content Marketing

The subject of content marketing is more than a one day post. More than a quick read and voila the subject is mastered. In fact this is one subject likely never mastered. But rather a skill that evolves as your audience and goals evolve. Content Marketing So what...

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Refine Focus Keywords

Refine Focus Keywords

Refine focus keywords, an important step before you launch your campaign. Do your homework and think things through.  Should you use "website" or "web site" for example if you are a web developer (I know the answer). If you sell jewelry do more people search for...

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Long Tail Search

Long Tail Search

Long tail search. Not a phrase you hear every day. Likely a phrase you never heard. But wait. Before you decide to divest yourself from this "nonsense" I ask you to stick with me for just a few. Trust me. You need to understand what this means. Long Tail Search...

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