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Website Content
Website content is what it is all about. Want to drive traffic? You need to push out as much content as you can. Want to give people a reason to keep visiting? You need to constantly push out new content. There are a lot of little things you can do to help search...
What Is A Sitemap
So what is a sitemap? Glad you asked. A site map is a list of every page on your website. The most common definition is a resource found on websites at the bottom (the footer) of the home page. It allows users to easily find what page, resource, etc they are...
Creating A Clear Message
Regardless of what you are doing, creating a clear message is critical to success. It must be clear, concise and accurate. It must inspire action. Whether you are a leader in an organization, owner of a small business or a sales person on the road, you need to hone...
Increasing Your Sales
Today I want to share a succinct and insightful video (only twelve minutes of your life is required) on the subject of increasing your sales. But more than just sales. More than just sales in the traditional sense of the word. What do I mean? I mean selling your...
How To Increase Website Traffic
How to increase website traffic? It's the goal of every website owner. So what's the answer? A lot of things. But what's the real answer. Just one truly stands out. But first, let's look at a few different tools one can use to drive traffic to their site. Keywords,...
Great Website Content
Great website content is more of an art than a science. And it is certainly required if you want to engage your visitors. If you want to inspire action. And especially if you want them to visit more than one time. Content must be easy to read. And not just through the...
Shopping Cart Abandonment
Let's talk shopping cart abandonment. But first a question. Are you sitting down? Seriously, are you? Why do I ask? Because when you hear this next statistic you'll be shocked. At least if you are an online retailer. Which is a category the vast majority of businesses...
Using Google Search
We've been writing about using Google search a lot lately. From search to trends, to improving results, there is a lot to cover. So we might as well cover a bit more. It's great to talk about how powerful data or tools can be. But the real challenge is using those...