Did You Know

Interesting Business Statistics

    • 53% of small businesses have a website. 47% do not.  Source: Statistic Brain
    • Businesses with a web presence report 40% higher sales compared to those without.  Source: Entrepreneur
    • Direct mail is 65% cheaper in generating leads as compared to an email campaign.  Source: Direct Marketing Association
    • 95% of businesses are not optimized for "m-commerce" (mobile commerce).  Source: Business2Community
    • 72% of adults are active on social networks.  Source: B2C
    • If a company is quick to respond to a customer complaint on social media, then 71% of customers will still recommend that company.  Source: Forbes
    • In 2015, 200 million digital consumers spent $1,700 per person.  Source: Retail Next
    • 60% of adults prefer to not shop in a crowded mall or store.  Source: eConsultancy
    • Only 28% of US small businesses sell online.  Source: Selz
    • 40% of men and 33% of men prefer to buy everything online.  Source: Business Insider
    • 66% of consumers abandon their online shopping cart because of payment processing problems. While 23% abandon if forced to register an account. Offer a discount on abandoned carts and 54% of consumers will return and purchase said cart.  Source: Snap Retail and Kiss Metrics
    • Sellers exceeding one million in sales are four times greater on Amazon than Ebay.  Source: Web Retailer
    • 89% of consumers moved to a competitor after a poor customer service experience.  Source: Gigya
    • 64% of customers rate the experience as more important than price. While 65% have cut ties over just one poor customer service experience.  Source: Neosperience and Parature
    • 70% of customers will stay with a company if a complaint is resolved in their favor.  While  loyal customers are worth ten times their initial purchase. Source: Christine James, HissingKitty
    • 72% of younger shoppers research online before going into a store to purchase.  While nearly 70% of all shoppers use a mobile device to check prices before purchasing in a store. Source: Retail Next
    • 75% of customers are likely to visit your store if your online site is useful.  Source: Retail Next
    • Over 80% of US consumers want the ability to check for product availability on their mobile device.  Source: PixelMEDIA
    • 25% of US consumers will use social media before buying a gift.  Source:  AdWeek
    • 78% of small businesses find new customers while engaging with existing customers through social media.  Source: Snap Retail
    • 55% of shoppers say that online reviews influence their buying decisions.  Source: Kiss Metrics
    • 73% of consumers prefer companies that personalize the shopping experience.  Source: Gigya
    • 13% of consumers were inspired to purchase because of a blog post.  Source: Selz
    • 27% of customers make an impulse purchase at the register.  Source: Snap Retail
    • 87% of consumers factor in corporate social responsibility into their purchase decisions.  Source: Vend HQ